21 March 2026
Empty Chairs and Empty Tables: What WeWork Reminded Me About Lost Revenue
In theatre, we know exactly what an empty seat costs. At 7:30pm, it's an opportunity. At 7:31pm, it's lost revenue.
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Practical perspectives on the business of making theatre. General management, producing, investment, and everything in between.
In theatre, we know exactly what an empty seat costs. At 7:30pm, it's an opportunity. At 7:31pm, it's lost revenue.
Read article →A quieter, subtler strategy playing out behind the numbers. One that doesn't rely on star casting or headline-grabbing fees.
Read article →Investors are chasing transfers, cast announcements, and awards. But the capital that makes the first draft possible remains the hardest to raise.
Read article →We love the phrase "sold out." It looks great in a press release. But most of the time, it isn't true.
Read article →Far from being a mere tax break, TTR is an intricate fabric of opportunities for sustainable production and artistic innovation.
Read article →Behind the enchanting facade lies an equally captivating financial landscape, intricate and full of opportunities for those willing to explore it.
Read article →Every production begins with a creative idea, but to reach an audience, it needs structure, funding, and belief.
Read article →In the UK theatre scene, a general manager is as essential as a good cup of tea. Here's a closer look at the three primary duties.
Read article →A word that can seem daunting but is crucial for producers, both seasoned and new, to grasp.
Read article →This is not merely about masking empty seats; it's about calculated audience development, branding, and long-term viability.
Read article →If you've ever wondered where your money goes when you buy a West End ticket, read on.
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